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What a feeling! I have had the most unboring, go-go gettum week. I diligently stuck to my routine and oh boy, does it feel GOOD! It makes me wish I’d done this much sooner.
Highlights of my business week:
Media Monday: Had me actually reading the Handmadeology blog posts and discovered the joy of Hootsuite. You probably all know about this incredible system where you can have all your Twitter lists, WordPress, Tumblr, Flickr and Facebook all in front of you at the same time. Incredibly I’ve only just now experienced this. Love…
Trade Me Tuesday: Listings ahoy. I’ve some new items to my listings, and paying more attention to the categories I’m using on our little Kiwi auction site – where you can auction off your pesky Kiwi’s (hardy-har-har)
Etsy Wednesday: With my new skills in Hootsuite I now have a buttload of scheduled Tweets extoling the virtures of buying Glamour Twinkles Jewelry on Etsy. You know the routine…
Attack of the Thursday: Actually, this didn”t work out so well but it wasn’t through any fault of mine. It was the slow downloading Internet service that had me frustrated and resulted in me …. switching off my Netbook (shakes, cold sweats, turkey cold). It was a very odd night. I ended up doing a form of “market research” by reading old tattoo magazines … for researching where I could feasibly advertise Glamour Twinkles Jewelry (and get a new tattoo…..)
Photo Friday: Hello Internet, how I missed you my darling. Lets never fight again. Now this was a bit of a cheat. I’m supposed to be updating Flickr and Facebook photo albums but after Thursday I wanted to catch up on the work I couldn’t do so I finally finished editing the 20 new pairs of Tattoo Earrings I’d shot months ago and never got around to finishing, Plus darling Picnik is closing in April so I’m using that as a handy excuse for not strictly following my own new rules. Hey, I’m a rebel, man. Business or not!
Edit Saturday: This is a pretty vague day. I mean editing? Edit what? Well, whatever I want. It was the earrings photos… again… I have so many of those digital fiends. But I’m glad I’ve finally finished editing them. The next step was sticking them into Etsy listings, as well as editing said listings to add to my scheduled Tweets so it all meshes together quite nicely.
Blogging Sunday: Well, you’re reading it. I’m also spending the day prepping draft Behind The Twinkle blog posts so I can “activate” them while I am work on Wednesday morning through my iPhone. Man, how did the caveman ever manage without the unstoppable mobile phone? And we were worried about Skynet. Tisk tisk humanity. Ironically enough I’ve deleted virtually all of my iPhone reminders because having my Little Red Business Book at home and Little Black Business Book at work has been far more effective. Sorry iPhone.
Strangely enough my new attitude is carrying over into my 9-5 corporate job (well 8.30-5.20pm actually). I’m pretty busy there as well and achieving mucho taskology. Added that so you’d know it’s still me writing these posts. I mean I’m still me. Just a more efficient me.
My, how we’ve changed. I used to devour actual magazines with gusto. Not so much now I’m afraid. Well, apart from tattoo magazines but that’s not what this blog is about. No, I’ve been working on my marketing e-course and purchasing the first mags I’ve got in, I don’t remember how long. Sadly, I’ve changed.
To market a product one must know their audience. One should also know a little something about possible promotional options. Thusly, magazines were purchased to that effect. Little hint, I’m not sure what my market is so I decided to purchase only NZ and Australian magazines. I figure if and when I have to send samples out the postage won’t cost the earth. So I went out and purchased:
NOT the magazine for me. Full of very expensive glossy clothes and high-end hair styling products. Weird, I thought it was a fashion mag. Purchased because it’s cover told me it held a “what to wear guide”. Didn’t really gel with this little reader.
The cover of this tome told me it had “summer’s hit list” and it also had a couple of articles on stylists which I’ll probably read later. Much later. Sorry, another no go from me.
(embarrassingly) Cosmopolitan
Cry, sniff, I used to love this magazine. The cover told me it had “fierce fashion, super glam looks….” ‘fraid not. I knew it was full of relationship BS but it used to have great editorials and fashion spreads. I used to find great pics that I would cut out and keep in little scrap books. And I’ve got plenty of these little style books - that’s what I call them. Sadly, this mag had nothing to write home about. Ciao.
See above. Cover had “look lush for less”. Very unlush to me.
My point is that I couldn’t see myself pitching an editorial storyline for any of these magazines to feature my jewelry – well, I mean for them to just look at my jewelry – and I was beginning to despair until I remembered one last magazine that I had forked out for:
At last. Exclamation points abound! Love this magazine. I’ve folded the corners on so may pages and articles that I may even be back next month for my magazine fill. Hurrah!
I’m now back at my Girl Friday job in the big city and this past week has been rather distracting with new Twitter followers beeping my phone, blogs to read and pesky office work interrupting my dreams of featuring in print. But then, my job keeps me in the lifestyle I am accustomed to so I’m getting my head back in the work game. And as such I’ll really need to come up with a work plan if I want to keep up with all the Glamour Twinkly things I need to do to get my “bling” out there. Quite unlikely if I ever again refer to my jewelry line as “bling” argh!
This weekend has seen me in full photo shoot mode with the new items I’ve made these last two weeks (too many sunny days do not a good photo shoot make). Oh, and last night I got the shocking email from Picnik telling me they were closing. You know that moment when you read something so unbelievable that you must read it a couple of time before it sinks in? That was me last night as I prepped my dindins. I read the email and (being the habitual paranormal/hoax footage skeptic I am) I was waiting for the punch line. No, Picnik will be gone and Google+ will “take over many of their awesome features”. It all happens on 19 April 2012. As you can probably tell I really love using Picnik. It is an awesome photo editing system. But the show must go on. Thank goodness I always saved my edits to my PC and not on their servers. There must be some frantic saving going on in cyber space right now. So that’s been my past week.
… is when the magic happens. My favorite time of the week is the weekend at 5.00am when I leap out of bed with a hearty bound ready to create my Glamour Twinkles. As I have a full-time office job I tend to procrastinate when it comes to my small business, and I don’t really spend an enormous amount of time during the work week getting Glamour Twinkles Jewelry out to the masses. The only time I dedicate to my twinkles business is between 5.00am and noon on Saturday and Sunday. However, this weekend I decided to follow through with a vow I’d made with myself to dedicate time to online PR. And boy, have I been a busy little PR-er.
I’ve updated my Etsy shop with a remarkable price drop on the Swarovski Necklaces; there are new photos in the Chunky Charm Bracelet section; I’ve added Etsy to my Facebook page, I now have a Gravatar on this blog, I’ve added my Sparkling Candy Tumblr to this blogroll, and, thanks to Twitch Vintage, I have added random Trade Me auction reminders to my Facebook Page. I don’t want to annoy my friends with these auction notifications/reminders but I’m thinking about new page fans and the future “likers” out there.
Encouraged by the successful Tweeters I follow and their tweetsights (tweet-speak for “insights”) into their creative world. Their tweets about multiple emails to answer, the creative process in action, the glimpses behind the scenes is one of the reasons why I love being on Twitter more than Facebook. And contrary to popular belief I don’t do it just for the followers. They’re encouraging – no one wants an audience of one. But I’m surprised how quickly I’ve gotten into Facebook. I’ll admit, I’ve never seen the point of it on a personal basis but for my jewellery business I think it gets a big THUMBS UP! So click the Facebook link you see emblazoned on my homepage, and you’ll get a cherry welcome from me. I know it doesn’t look quite right but I’m still navigating the deep Facebook waters.
Oh, and that’s the last time I’ll be begging for “Likes”, it’s just embarrassing isn’t it?
I had an annoying sleepless night on Friday, waking up every hour or so for absolutely no reason. Very frustrating. And it effected my normally productive weekend. I’m love leaping out of bed at 5.00am on Saturday and Sunday so I can work on my jewelry – stuff for me, stuff for Etsy, ideas I want to try, tidying up my messy work area etc. But this Saturday I was rather distracted by (sighs embarrassingly) playing “Zombie Cafe” on my iPhone. I couldn’t seem to get into making the pieces I wanted to load onto Etsy. I even spent some of the morning tidying my flat – and I never tidy my flat! Eventually I made a couple of pieces and even took some photos so I’d have something to show for my distracted morning. I also spent some time on Twitter - narrowly avoiding the wrath of Lady Gaga fans when I dissed her latest song. Crisis averted. Later that night I went to bed late – hoping to sleep through the night only to oversleep and wake up at 6.00am. Drat! That threw off my GT time as well!! However …
… I managed to get my Cartoon Necklaces finished, finish the photoshopping on the pictures, and then I did a very silly thing. I checked iTunes … and found three new games that I have been playing non-stop all afternoon. And I’ve loved it!
p.s. This is a little idea I threw together for my blog advertising idea. It really needs work but it’s something, right?
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And that was the Weekend That Was!
Letter Spray is a clever pun of let us pray. Thank you, ladies and gentlmen of the audience. Every day feels like Sunday with the Xmas break still in full swing. But my nimble fingers have been somewhat active. I decided that this Xmas break I would be as lazy as I want. Last year I wanted to get out and go shopping during the stat days. Unfortunately shops didn’t open on my schedule and I was getting up and out to find the shops I wanted to spend at were closed during the Xmas/New Years break. This year I’m “chill-axing” until next week and then I’ll get myself together and start doing some online work to get my jewelry out on strangers bodies. I haven’t even used my netbook since … well I don’t actually remember when I last used it. Outrageous, considering the fact I use it every day normally. Thank goodness I have my beloved iPhone for feeding my online fixations.
Since my blogging and tweeting is plugging along merrily I’m getting enthusiastic about my Etsy and reserrecting my Trade Me which is this little Kiwi’s favorite auction site. I used to load stuff regularly on Trade Me website but I’ve been rather lax this past year. Although I’ve realized I can cleverly use the photos and text from my Etsy shop listings on Trade Me. The drawback is that Trade Me charges per item and things are only listed for one week as it’s an auction site but I’ve reasoned with myself that the Glamour Twinkles won’t sell themselves sitting in their safe little storage packages if people can’t see them.
I’ve gone letter crazy, as you can see here. I’ve been testing out making Femo letters with my www.wilton.com “Wilton Alphabet and Number Fondant Cutouts”and having some good results so far but some of the letters still have little marks on them when I push them through the cutout.
Luckily I have I have plenty of time to experiment and perfect my method. I have an idea of making layered letters that look as though they have stripes in them. We’ll see how that works out.
It’s soooooooo hot and humid here in Wellington … I’m sticky and boofy-haired and sick of humidity invading everything. Go away, already!
I wanted to do a lovely post having one of my patented carefully posed but oddly casual-looking photo with my “just applied” make up and my nicely straightened hair but no, the humidity just won’t quit! So I thought I’d do a boofy-haired post cos I keep moaning about the relentless humidity on Twitter and I didn’t want my WordPress readers to miss out.
So onwards: the jewelry adorning my sticky neck is an old Rosary with an ornate but sadly uncared for crucifix cross. I’ve “converted” it into a lavender choker and it goes nicely with my bright purple often-worn cardigan from Glassons. The earrings are from the mysterious but often mentioned, Sis.
My hair has not seen any coloring for the past month which is rather incredible for me. I can’t decide if I want to keep dyeing it red only to have the color rinse out every time I wash it, or if I go back to the purples which are much more colourfast so-to-speak. As it’s long overdue for a regrowth bleach, I’ll need to make up my mind in the next couple of weeks. You see my hair is suprisingly damaged (no, seriously?) and in order to recolour it purple I’d have to bleach out the red. Yes, tricky situation I know. I’m leaning towards staying red until I’ve used up the color I’ve got and then go back to the familiar purple that I’ve sported for a number of years. Naturally, I’ll need to get the charred remains of my hair cut so I can start ruining the new growth underneath. I’ll keep you posted on these increasingly earth shattering issues occupying my busy mind in these happy times. Oh and as I’m going to be on Xmas leave until mid January 2011 and won’t need to apply my daily layer of warpaint for my 9-5 office job in the concrete jungle, I’ve got a number of alternative “jewelry I wore” blog posts coming up.
As I rifled through my beads this morning I had the idea of making some super luxe bookmarks using these silver bookmarks I bought at Village Beads a very long while ago.
I found the fabulous green faceted glass bead in my vast bead collection and after much swapping and alternating with other suitably fabulous beads, I finally decided on the above design in green. So inspired, I made a couple more as seen in the top picture. Naturally, I’m going to get a few more of these quirky-looking bookmarks and purchase some large sumptuous faceted glass beads so I can create a range of Glamour Twinkles Luxe Bookmarks for selling online. I’ll Tweet on my progress and availability.
Super busy and productive day today. After letting my Etsy listings lapse and disappear from my shop I had to relaunch everything. But I’ve learned some lessons on the way.
Every day I get an email from the Etsy team that is choc full of great selling and promotion tips. And I save them for later, completely missing the important tips and priceless information they impart. Now I have a new attitude. I have revamped my Etsy profile, the profile pic which now contains a clear shot of an example of my jewelry, I have much better descriptions and my new attitude also contains a (kind of) business action sheet whereby I load something onto my shop each and every day (or possibly every few days) I haven’t quite decided.
I’ve managed to have regular blog posts which I get done with the minimum of inconvenience. Now I need to get Etsy updated regularly also with the minimum of inconvenience to me. As essentially, I am a rather lazy gal!
And a cheery welcome to Ma who’s reading my blog on her “cellular telephonic device” – yaaaaaaay! And in Twitter news I hadn’t had any new followers for a couple of days when I received an email telling me that Chictopia is following me. Now I do realise that they won’t be reading my sometimes inane tweets but I’ve got proof they’re following:
This week I worked on my Native American inspired feather necklace. It was originally going to be a line of feather and cloisonné earrings but there was something “not quite right” about them. Instead of pulling them apart I decided to put them aside until I could think of a way to give them a “Wow Factor”. I hung them on a gold necklace and sat them on a necklace display bust and it was my sister who said they’d look great as a necklace and et voilà. The Feather Necklace by Glamour Twinkles is here for your approval. Or not. I like it.
Glamour Twinkles – Over and Out



























